Ecommerce SEO Services Built Around Revenue, Not Traffic
Most ecommerce SEO reports celebrate sessions. Yours will report organic revenue by landing page — because that is the only number that tells you whether this is working.
Why Ecommerce SEO Fails for Structural Reasons
Most online stores do not have a content problem. They have an architecture problem. A catalogue of 400 products with five filterable attributes can generate hundreds of thousands of crawlable URLs, almost all of them near-duplicates. Googlebot spends its crawl budget on filter combinations nobody searches for, while your actual money pages get crawled once a month.
Layer on manufacturer descriptions copied verbatim across every retailer selling the same item, collection pages with a heading and nothing else, and an app stack adding half a megabyte of JavaScript, and you have the standard ecommerce SEO situation. None of it is fixed by writing blog posts.
Our ecommerce SEO services start where the damage is: crawl control, category architecture and the specific pages that carry commercial intent. If you want to see the full sequence we work through, it is written up in our ecommerce SEO checklist.
Category Pages Are Where the Money Is
A shopper searching for a product category is closer to buying than one reading a guide, and there are far fewer category pages than product pages, which makes them tractable. This is where we concentrate: mapping each collection to the commercial keyword it should own, then giving it enough content and enough internal links to compete — without burying the products under a wall of text that kills conversion.
Product pages still matter, particularly for branded and model-number searches, but the approach is different: templated patterns at scale, unique copy only where margin justifies it, and review markup everywhere. Our guide to product page SEO covers the trade-off between ranking and converting in detail.
Platform Matters More Than People Admit
Shopify forces /collections/ and /products/ into your URLs, generates duplicate
product paths under every collection, and gives you limited control over robots directives. WooCommerce
gives you far more control and far more ways to create performance problems. Neither is disqualifying, but
pretending the platform is neutral leads to strategies that cannot be implemented. Our
Shopify SEO guide documents every workaround we use.
Links Aimed at Categories, Not the Homepage
Most ecommerce link building points everything at the homepage, which does very little for the collection pages that need to rank. We aim placements at category pages and use internal linking to distribute authority deliberately. If your niche is genuinely competitive, you can add a standalone link building retainer on top of this plan.
Included Every Month
Built around the problems that are specific to online stores.
Category Page Strategy
Your highest-value SEO real estate. We map commercial keywords to collections, then build content that ranks without pushing products below the fold.
Product Page Optimisation
Templated title and description patterns, unique copy for high-margin products, review markup and internal linking from relevant collections.
Faceted Navigation Control
We decide which filter combinations deserve indexing and block the rest, so crawl budget goes to pages that can actually earn revenue.
Product & Offer Schema
Price, availability, ratings and shipping markup that earns rich results and keeps your merchant feed aligned with your pages.
Six Authority Backlinks
Link acquisition aimed at category pages, not just the homepage — because category pages are what rank for money keywords.
Revenue Attribution
Organic revenue, conversion rate and revenue per landing page. Traffic charts are easy to fake; revenue is not.
Compare SEO Plans
Ecommerce SEO includes everything in the growth plan, plus the store-specific work above.
Local SEO
Own the map pack in your city.
Single-location businesses and service-area businesses
See full details- Google Business Profile optimisation and weekly posts
- 40 local citations built and cleaned in month one
- On-page optimisation for up to 10 service and location pages
- Local keyword tracking across your target city
- 2 local backlinks per month
- Review generation workflow
- Monthly reporting call
Growth SEO
For established sites that need to compete nationally.
Businesses with an existing site and existing rankings
See full details- Everything in Local SEO
- Full technical audit and remediation
- Keyword strategy across 60+ target terms
- 2 optimised content pieces per month
- 4 authority backlinks per month
- Internal linking architecture built and maintained
- Competitor gap analysis every quarter
- Monthly reporting call and Slack access
Ecommerce SEO
Revenue-focused SEO for online stores.
Shopify, WooCommerce and BigCommerce stores
See full details- Everything in Growth SEO
- Category and product page optimisation at scale
- Faceted navigation and crawl budget control
- Product schema and merchant feed alignment
- Collection page content strategy
- 6 authority backlinks per month
- Revenue attribution reporting, not just traffic
- Dedicated strategist
Related Services & Guides
SEO Packages
Compare the ecommerce plan against our local and growth retainers.
Link Building Services
Category pages in competitive retail niches usually need extra link volume.
Monthly SEO Services
If you sell services alongside products, this plan may fit better.
Ecommerce SEO Checklist
The 34 fixes we work through, in priority order.
Product Page SEO
How to rank product pages without hurting conversion rate.
Shopify SEO Guide
Platform-specific workarounds for Shopify’s structural SEO limits.
Ecommerce SEO Services: Common Questions
How much do ecommerce SEO services cost?
Our ecommerce SEO package is $1,999 a month. It covers category and product page optimisation at scale, faceted navigation and crawl budget control, product schema, collection content strategy, six authority backlinks a month and revenue attribution reporting.
Which ecommerce platforms do you work with?
Shopify, WooCommerce, BigCommerce and Magento. Shopify is the most common and has the most platform-specific constraints — forced URL structures, duplicate collection paths and app-driven bloat. We cover those in detail in our Shopify SEO guide.
Should I focus on product pages or category pages?
Category pages, almost always. They target higher-volume commercial keywords, they are fewer in number, and they can be given real content without harming conversion. Product pages matter for branded and model-number searches, but the traffic ceiling on categories is far higher.
How do you handle faceted navigation?
Faceted navigation can generate millions of crawlable URL combinations from a few hundred products, which wastes crawl budget and creates near-duplicate pages. We identify which facet combinations have genuine search demand, make those indexable, and block the rest through robots rules, canonicals and parameter handling.
Do you report on revenue or just traffic?
Revenue. Traffic reporting is easy to make look good by chasing informational keywords that never convert. We report organic revenue, organic conversion rate and revenue per landing page, so you can see whether the retainer is paying for itself.
What about thin or duplicate product descriptions?
Manufacturer descriptions used verbatim across dozens of retailers are one of the most common ecommerce SEO problems. We prioritise rewriting descriptions for the products that have search demand and margin, rather than trying to rewrite an entire catalogue at once.